For decades, choosing lipstick focused almost exclusively on three factors: color, finish, and staying power. Today, a new generation of consumers (and brands) is adding…
Minimalism has evolved from an aesthetic trend to a life philosophy with a tangible impact. In 2025, the Conscious Minimalism movement demonstrates that reducing possessions…
The organic cosmetics market is worth €48 billion globally, but greenwashing has become more sophisticated. According to an EU study, 42% of organic claims on…
The capsule wardrobe has established itself as the practical answer to the fast fashion crisis. According to the EU report on textile sustainability, this system…
In the age of environmental awareness, every consumer choice counts, and cosmetics are no exception. The beauty industry generates 120 billion pieces of packaging annually—most…
